Rapala X-Rap® Magnum® 30 Purple Mackerel

Introducing the Rapala X-Rap Magnum 30 Purple Mackerel, a high-performance deep-diving lure built for serious big-game anglers. Its massive diving lip powers the lure to deep water quickly and maintains a relentless, lifelike action that fish can’t resist.

• Deep-Diving Lip with extra attraction—the oversized lip and colored lip work together to dive reliably to targeted depths while pulling in predator fish from offshore structure to open water.
• Preset depth models—XRMag10 to 10', XRM15 to 15', and Magnum patterns to 30' for precise, unassisted depth control.
• Speed and reach—run up to 13 knots, delivering powerful, toe-to-toe action ideal for big-game fishing worldwide.
• Attention-grabbing finish—textured translucent body with internal holographic foil and a 3D holographic eye for maximum flash and realism underwater.
• Premium hardware—VMC 4X Perma Steel hooks and 3X split rings for durability in salt and freshwater battles.
• Big Water patterns—designed for offshore and big-water fishing with the Purple Mackerel finish, enhanced by the colored lip and reflective foil.
• Specifications—Running depth: up to 30', body length: 6-1/4", weight: 2-1/2 oz, treble hooks: Two No. 4/0.

Whether you’re trolling the trenches or casting along the reef, the Rapala X-Rap Magnum 30 Purple Mackerel delivers a proven combination of depth, speed, and lifelike action that largemouths, striped bass, tuna, and other big-game species can’t resist.

WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov.